My friend and AdWords guru, Perry Marshall, had an interesting idea about the "readability" scale I mentioned in yesterday's post.
What about split testing readability? Write one sales letter or landing page at grade level "9" readability and then write another that comes in at "6.5" or so.
I'm betting that the "6.5" would work better in most markets but, as with anything in copywriting, you never really know unless you test.
Has anyone out there tried this? Let me know.
John Fancher
LogosMarketing.Net
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