So, AWAI's recent email blasts mentions the "readability" tool in Microsoft Word. It's part of the spell/grammar check tool.
It will tell you at what grade level your document is written.
Copy writing experts suggest that you should shoot for a reading level of "8.5" or lower. Not because people are stupid - well, not JUST because of that! :-) - but because a low-grade reading level indicates that the copy is direct, concise and easy to understand.
I've been checking my stuff over the last couple days and have yet to score over "7.1". Most of my stuff comes in at 6.5 or so.
I'm simple! Yippee!
John Fancher
LogosMarketing.Net
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